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The Case of the Long Tail

With the area of renewals providing a rich opportunity to support revenue and profitability objectives, technology players are looking at the optimal ways in which they can extract maximum value across all renewals (not just the larger ones!)

This white paper provides a clear overview of the business case for pursuing Long Tail renewals in a manner that is not only more efficient than existing procedures but provides good levels of revenue and profitability to support existing business activities.

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