Marketing Automation Isn't for Renewals

Choose the right tool for the job. Marketing Automation, while powerful in its domain, has limitations in renewals. Opt for Renewtrak— built for renewals, not just modified.

Renewtrak Vs. Marketing Automation

Renewtrak

Up to 180 days before the renewal date, Renewtrak sends automated reminders and continually nurtures every customer. Plus, we give you advanced visibility into how customers are interacting with these notifications.

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Built for your renewals team, focused on renewals

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Automated Email Reminders with Higher Deliverability - Reminders that don't compete with other marketing messages.

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Comprehensive Analytics that go beyond email behavior. Dashboards that include Renewal Status, Likelihood to Renew Scores, and more.

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Renewal reminder communication includes upsell and cross-sell opportunities automatically, using raw data (or data from CPQ).

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All accounts are opted in to receive important renewal notifications.

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Includes a B2C-like customer view platform where customers can browse options and self checkout.

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Scalable and consistent renewal automation model that empowers vendors with channel partners and distributors.

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Provides vendors with real-time channel performance and end customer buyer behavior.

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Enables channel partners to monitor and manage quotes in real time.

Marketing Automation

CPQ’s are typically used in the initial sales process. They’re primarily used to provide accurate pricing with any given product configuration scenario.

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Built for marketing teams, with a broad focus, including customer acquisition

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Automated Email Reminders with limited deliverability - competing with other marketing messages. Factors such as spam filters, blacklisting, or geographical constraints can limit communication even more.

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Analytics are limited to marketing analytics such as email behavior, ex: open and click rates.

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Emails may be configured to include a quote as an attached PDF - limited to like-for-like quotes.

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Email lists are smaller due to opt-in regulations like GDPR or CAN-SPAM demand strict adherence to opt-in requirements, consent management, and data protection measures

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No Customer view, all renewal related activities require back and forth communication via email including payment.

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Not scalable, each new channel partner will have to built their own renewal automation cadence.

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Channel partners must handle quotes and renewals manually.

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Vendors do not have visibility into channel performance.

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Channel partners must handle quotes and renewals manually.

Checkout Renew More With Less

Leave Renewals to the Pros

We’re more than just a platform; we’re your partners on the renewal transformation journey. Our experienced team has partnered with companies of all sizes, providing expert guidance to revamp their renewal processes.

Our team can answer all your renewal questions – from best practices to when to send reminders, to how to use renewal events as an opportunity to grow your revenue.

Checkout Renew More With Less
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Important Communications, Delivered. Always.

Marketing automation tools aren’t equipped or designed to handle the nuanced challenges of renewal campaigns. These tools are limited by compliance regulations, opt-out requests, and segmentation criteria, which all shrink your email audience. This leads to missed renewal reminders and renewal dates.

Our renewal automation platform communicates with your full customer base starting from 180 days before the renewal date, nurturing them towards personalized upgrades and renewal—with zero employee effort required.

See What Our Customers Have to Say!

  • “By partnering with Renewtrak and adopting its automation platform, we were able to future-proof our highly transactional renewals business with an out-of-the-box, M/L and AI powered platform to improve productivity, cost efficiencies and global scale capabilities”

    David Pinto
    Senior Director – Strategy, Planning and Operations, VMware
  • “We set out to provide end to end solution partners about opportunities 90 days prior to expiry including upsell or cross-sell quotes. We couldn’t have done it alone and worked collaboratively with our partners to address their specific requirements.

    Our goal is to make it as simple as possible for our end users and partners because smarter renewals is a win for Lenovo, our partners and our customers. I would like to thank Renewtrak for helping us solve our renewals opportunity”

    Glen Edington
    Director of after point of sales services, Lenovo
  • “When we start looking at how to accelerate the IBO, Renewtrak came to us as a very powerful automated solution. The platform has an incredible ease of use, for all of the different parties involved including HP, the channel and the HP End Customers. This solution is a step ahead compared to others on the market. The implementation & joint effort work were an excellent collaboration between HP & the Renewtrak company Team. The key benefits for us has been to drill down into the data with a level of granularity we were not able to achieve in the past, and to give a new potential for our partners in extending warranties and growing their revenues as well as targeting the right accounts.”

    Edith Demarle-Massot
    HP SEMA Workforce Solution Category Manager

Ready to upgrade from CPQ?

Take your renewals to the next level and boost recurring revenue with Renewtrak!