CASE STUDY

Reimagining renewals at a global scale

Customer: Lenovo

  • Consolidate the buyer journey to improve customer experience amid increasing expectations of seamless digital interactions
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Stat 1

Size of customer: Large Enterprise / Global OEM

Go to market: Direct to Customer and Multi-tier Channel, 4000+ channel community entities onboarded

# of countries: 22

Corporate System: Multiple built software that integrate to make a CRM

Stat 2

Key issues:

1. Provide real time visibility to sales teams to facilitate strategic conversations

2. Offer a simpler, frictionless digital experience without sacrificing personalisation

3. Manage both lifecycle continuity of existing hardware and transitions to new

Stat 3

Lenovo combined Renewtrak with internal processes across different business units for faster, seamless and improved renewals experiences, driving new revenue streams for Lenovo and their Channel Partners. Lenovo grew revenues in this programme exponentially, from less than $25M to over $400M in under 5 years and continuing to rise.

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